论文 征 集
第四届公关与广告国际学术论坛
（时间：2011年8月23-25日；地点：美国马萨诸塞大学）
后危机时代美中新闻传播和公共外交的未来
目前的国际经济危机已经改变了世界的金融业、工业和制造业，造成了许多人失业，许多家庭生活质量下降。这些变化影响深远，将改变若干政治和经济大国在未来的关系。美国和中国将极有可能走在本次辩论的最前沿，这可能导致在世界范围内的“调整”。
此次会议试图从一些相关角度来评估美中关系的未来。会议基于这样一个潜在的假设，即经济和金融实力的渐变也将导致 “软”实力变化，例如新闻传播、公共舆论、公共关系、公共外交和（新老）媒体消费等。
我们欢迎达到以下要求的摘要和论文：
1.约800字的中文或英文摘要，必须在2010年12月1日之前发送给会议组织者 英文摘要发至csschange@gmail.com；中文摘要发至hust87559084@sohu.com
2.摘要将由学术委员会评估。申请人将在2011年1月15日前收到答复。
3.全文最迟于2011年5月1日提交。提交的论文必须是原创的，之前没有以任何形式公开发表过的，正文宜控制在一万字左右。
4.来稿必须以Word或rtf格式发送到以下指定的电子邮件：
中文来稿：hust87559084@sohu.com
英文来稿：csschange@gmail.com
5.为方便日后结集出版和方便匿名评审，论文提交的具体格式请参考以下论文格式要求：
论文格式.来稿应包括封面、摘要、正文、参考文献等.
—- –封面：注明论文题目和您的姓名、任职机构、现有职称、联络地址、电话和电子邮箱。并注明该论文提交给2011第四届公关与广告国际论坛匿名评审。
——摘要和关键词（第２页）：中英文论文摘要以800字为限，应包括研究问题、目的、方法和发现等。中文使用宋体５号，英文使用Times New Roman 12。
——正文：标题居中，黑体；其余中文使用宋体５号，英文使用Times New Roman 12；子题靠左对齐。
——注释和参考文献：参考文献采用尾注，应包括作者姓名、出版时间、标题、卷/期数、页数、出版地、出版社等。英文参考文献以字母次序排列在前。同一作者的不同著作，按出版年份排列。若出自同一年份，在年份后标示abc。参考文献以外的必要注释统一使用脚注。
6.最优秀的论文将在以下的Elsevier杂志的两本专业出版物上集结出版：
7.会议学术委员会成员包括：
Jan Servaes教授（美国马萨诸塞大学）
Ray Hiebert博士（美国《公共关系评论》主编）
Maureen Taylor教授（美国俄克拉荷马大学）
李金铨教授（香港城市大学）
何舟博士（香港城市大学）
张昆教授（18luck新利电竞
）
陈先红教授（18luck新利电竞
）
涂光晋教授（中国人民大学）
8.实用信息
这次会议将在美国马萨诸塞州阿默斯特举行。关于费用、地点、访问及可能的酒店提供的详细信息将在适当的时间提供。请随时关注www.csschange.org的更新。
CALL FOR PAPERS
The 4th International Forum on PR and Advertising
will be held at the
University of Massachusetts, Amherst, MA, USA
23-25 August 2011
on the theme of
“The future of US-Chinese MEDIA COMMUNICATION and public diplomacy in a Post-Crisis World”
The current international economic crisis has already transformed the financial, industrial and manufacturing sectors in the world; causing many people to lose their jobs and many families to suffer degradation of their well being. The impact of these changes is profound and is expected to radically alter the future relations among a number of political and economic powers. The US and China will most likely be at the forefront of this debate, which may lead to ‘adjustments’ on a world scale.
This conference attempts to assess the future of US-Chinese relations from a number of inter-related perspectives. An underlying assumption being that a gradual change in economic and financial power will also lead to changes in ‘soft’ power like media communication, public relations, public opinion, public diplomacy and (new and old) media consumption.
We herewith invite abstracts and papers which meet the following requirements:
1. Abstracts of about 800 words, in English or Chinese, have to be sent to the organizers of the conference (English abstracts to Jan Servaes, csschange@gmail.com; Chinese abstracts to hust87559084@sohu.com) before 1 December 2010.
2. Abstracts will be assessed by the scientific committee. Applicants will receive a reply before 15 January 2011.
3. Full papers have to be submitted by 1 May 2011 the latest. Papers submitted must be original and have never been published in any format before. The paper should be of a length of 10,000 words maximum.
The submission must be in Word or rtf. format and sent to the following designated emails:
Specific guidelines on formatting will be provided upon request. This is to facilitate compilation of papers for publication and anonymous review.
A selection of the best papers (in English) will, after peer review, be published in two special issues of the following Elsevier journals:
Telematics and Informatics. An Interdisciplinary Journal on the Social Impacts of New Technologies <http://www.elsevier.com/wps/find/journaldescription.cws_home/703/description#description>
Members of the scientific committee include:
Dr. Xianhong Chen (Huazhong University of Science and Technology, Wuhan)
Dr. Zhou He (City University of Hong Kong),
Dr. Ray Hiebert (Editor, Public Relations Review),
Prof. Chin-Chuan Lee (City University of Hong Kong),
Prof. Jan Servaes (University of Massachusetts),
Prof. Maureen Taylor (University of Oklahoma),
Dean Zhangkun (Huazhong University of Science and Technology, Wuhan)
Prof.Guangjin Tu (Renming University of China, Beijing)
More Information
The conference will be held in Amherst, Massachusetts, USA. Detailed information on fees, place, access and lodging will be provided in due time. Please check www.csschange.org for regular updates.
