Title: The Influence of Digital Transformation on International Business
Host: Inga Koryagina, Assoc. Prof. of Marketing Department, Plekhanov Russian University of Economics
Time: December 27, 2023 (Wednesday); 19:00-21:00
Tencent Meeting ID: 129-681-781 Password：1037
Meeting Link: https://meeting.tencent.com/dm/Uim2qZnRGdiP
Abstract:
Since the implementation of the "One Belt, One Road" initiative, China has been planning to promote high-quality development, build a new development pattern and jointly construct the "One Belt, One Road", adhering to the principle of joint construction and sharing, and taking the "hard connectivity" of infrastructure as an important direction. Over the past ten years, the Belt and Road Initiative has pioneered the integration of resource elements, market platforms, practical experiences and ideas formed in the process of Chinese path to modernization with the global development field, so as to achieve common prosperity in the two-way promotion of Chinese path to modernization and the world's modernization. With the rapid development of technology, digital transformation has become an inevitable trend for global enterprises. Digital transformation has driven innovation in international business and given rise to new business models, such as cross-border e-commerce, digital currency and virtual reality marketing, which have profoundly changed the face of international business.
Host introduction:
Inga Koryagina, Associate Professor of Marketing Department at Plekhanov Russian University Economics, PhD holder from Moscow State Pedagogical University. Her main research directions are marketing, international business, etc. She has published several academic papers in the journals such as "Marketing MBA", "Herald RG № 6", "Rossiyskaya Gazeta".
Ouyang Hongbing, Professor of School of Economics at Huazhong University of Science and Technology (HUST), currently Director of the Research Center of Modern Economics of HUST, Doctoral Supervisor, Head of Finance of the National First-class Professional Construction Point, also Vice President of Hubei Provincial Society of Finance, and Director of Zhang Peigang Development Economics Foundation. His main research directions are financial economics, financial econometrics, corporate finance, and asset pricing.
